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OVERVIEW
The Microsoft OEM Reseller Incentives Program
provides channel incentive funds to participating
resellers for qualifying purchases of Microsoft OEM
Software and Windows Devices. Incentive funds are
allocated as OEM Rebate and OEM Co-op Funds
and may be claimed as cash rebates and to reimburse
eligible costs associated with Co-op marketing activities.
•
Demand Generation – activities such as print,
broadcast, and web advertising designed for
broad reach
•
Market Development – marketing and business
development activities such as tradeshows and events
designed for a specific audience
•
Partner Readiness – training, readiness, and
development activities designed to improve Microsoft
technology expertise. |
HOW TO BECOME ELIGIBLE
To be eligible for the OEM Reseller Incentives Program, resellers must meet purchase minimums and eligibility requirements for OEM Software Incentives and/or Windows Device Incentives.
For Windows Device Incentives, partners earn both OEM Rebate Funds and OEM Co-op Funds.
For OEM Software Incentives, Tier 1 OEM Resellers earn both OEM Rebate and OEM Co-op Funds and Tier 2 OEM Resellers earn OEM Rebate Funds.
Resellers must meet the Windows Device Incentives Eligibility Criteria to receive Windows Device Incentive Funds and the OEM Software Incentives Eligibility Criteria to receive OEM Software Incentive Funds as a Tier 1 or Tier2
OEM Reseller. |
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